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EDUCATION

Saint Louis University (St. Louis, MO)

Bachelor of Arts in Strategic Communication, Advertising and PR emphasis, minors in Business Analytics and Spanish

Junior, Expected Graduation: May 2022

GPA: 3.99/4.0 

University Honors Program

 

Saint Louis University-Madrid (Madrid, Spain)

Study abroad Spring 2020

SKILLS & CERTIFICATIONS

Industry

  • Direct marketing campaigns

  • Customer relationship management

  • Personal selling

  • Analyzing, visualizing and communicating data insights

  • Bilingual in Spanish language

  • Excellent verbal and written communication

  • Analytical thinking and problem-solving skills

  • Adaptability

Technical

  • Adobe Creative Suite

  • Salesforce, HubSpot and Infusionsoft CRM software

  • MS Office Suite

  • Google Analytics and Google Ads certifications

  • IBM Big Data certification

  • SQL and R programming language

  • Website development via WordPress

PROFESSIONAL EXPERIENCES

Fall 2019 - Present

Marketing Intern, Hoffmann Brothers

(Full-service HVAC company in St. Louis, MO) ​

  • Design sales collateral and messaging for promotion of new duct cleaning services

  • Maintain relationships by facilitating communications with hundreds of customers on review sites

  • Drove 30% increase in LinkedIn engagement by implementing consistent posting and tracking of analytics

  • Use excel to format data into email lists, design and send targeted marketing campaigns to 20,000+ customers

  • Optimize new website by writing weekly blog content to promote services

Summer 2020

Sales and Business Development Intern, Deck Commerce

(SaaS software company in St. Louis, MO)

  • ​Led research on 12+ competitors, interpreted and organized data into a detailed report and SharePoint page now utilized in sales proposals

  • Streamlined ongoing sales processes by creating template to add competitors into SharePoint page

  • Initiated project to re-engage 20+ key accounts, contacted vendors to determine estimated costs for gift baskets

  • Supported account-based selling initiatives and systemized marketing/sales processes

  • Suggested a contingency plan for ongoing research and delegated responsibilities to marketing/sales team

  • Gained project management skills through defining goals, processes and timeline for core project

  • Identified trends and wrote a report for CEO detailing market impact of various industries, supported other copywriting tasks

  • Restructured intranet to improve user experience (UX) for employees

Spring 2019

Communications Intern, SSM Health Cardinal Glennon Children's Hospital

(St. Louis, MO)

  • ​Improved customer service skills by troubleshooting technical issues for hundreds of attendees

  • Contributed to fundraising of one million dollars through planning and execution of three fundraisers

LEADERSHIP AND SERVICE

Fall 2018 - Present

Public Relations Coordinator, SLU Special Olympics Club

  • Spearhead multi-channel PR strategy which has driven 14% increase in club membership since start of position

  • Manage three social media accounts and craft weekly email communications for 800+ members

​

Fall 2019 - Present

Co-founder and VP of Communication, Aspire STL

  • Perform outreach to promote organization, contribute to follower growth rate on social media channels

  • Collaborate with marketing, corporate fundraising and recruitment teams to increase membership and retainment

Spring 2019 - Present

Staff Writer and Editor, SLU University News

  • Develop ideas, interview sources and compose bi-weekly news articles under strict deadlines

  • LinkedIn
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