top of page
MY ROLE
I am the Public Relations Coordinator for SLU Special Olympics. In this position, I am in charge of managing three social media accounts and crafting weekly email communications.
CHALLENGE
There are 800+ students signed up for the club at the moment and is continuing to grow rapidly.
OBJECTIVE
Create a PR strategy to increase membership and participation from members already in the club.
PR STRATEGY-THE PROCESS
1. Create a brand guide to reference for all PR activity.
2. Redesign Mailchimp email campaign to adhere to brand guidelines and be more user friendly. Send weekly e-newsletters to members.
3. Compose a social media calendar and produce all content. Post twice weekly on Instagram, Facebook and Twitter.
RESULTS
Since starting as the PR chairman in spring 2019, I have driven a 14% increase in club membership with my PR strategy.
bottom of page